Sherry Conner
(Metro Atlanta)



Answers to Common Questions

Q. I'm about to start planning an upcoming meeting. Do I need to call several speakers bureaus to get the best selection of speakers at the best price?
A. Contrary to popular belief, a legitimate, full-service speakers bureau can arrange almost any speaker you choose. The key is to find a bureau you trust, staffed with knowledgeable, service-oriented people who can help you match the perfect speaker to your audience.
Q. I want to make sure the speaker I hire addresses the special needs of my audience. Will a speakers bureau let me talk directly to the speaker I choose?
A. Not all speakers bureaus will "allow" you to communicate directly with speakers. However, SpeakerConnect USA encourages you to talk with speakers - before or after booking - to make sure their messages are right for your group.

Although SpeakerConnect USA provides speakers with background materials about your company, additional information you provide about the audience and the meeting's goals can help them customize their presentations. Good communication benefits everyone.

Q. What does the term "exclusive" mean in relation to booking a speaker?
A. Speakers bureaus sometimes have an "exclusive" arrangement with certain professional speakers, meaning that all bookings for those speakers must involve that bureau. However, 95 percent of the time, any bureau can book another bureau's exclusive speakers. The two bureaus simply "co-broker" the engagement and split the commission. Co-brokering does not increase the fee for the client. So when you're interested in specific speakers, don't worry if they are "exclusives" of one bureau or another.
Q. After I've selected a speaker and worked out the details, what can I expect to receive from the speakers bureau?
A. Typically, you'll receive a contract in the mail, which you're expected to sign and return with a deposit. You will also receive an introduction, photo and background piece about the speaker. In addition, you will receive audio-video requirements and usually a questionnaire for you to complete about your company or organization. We also request that you send any additional company brochures, annual reports, organization charts, trade magazines and so forth. You will also receive a speaker evaluation form after the presentation.

Valuable Tips

Keeping Meetings On Track:

Long hours, rambling speeches and unresolved issues make most meeting planners dread the responsibility of handling key planning sessions.

One way to guarantee results from your organization's next important strategy meeting or planning retreat is to hire an expert facilitator.

Often it takes someone outside the organization to guide politically charged and turbulent meetings to a productive resolution. A facilitator can do the following:

  • Prioritize the agenda
  • Research the key decisions to be resolved and ensure discussion and resolution for each issue
  • Encourage all participants to provide input by eliminating criticism and political inhibition
  • Conclude with specific agreements and definitive action plans to accomplish the agreed upon tasks
  • Start and end on time
  • Prepare up-to-the-minute action plans for distribution to participants

SpeakerConnect USA, Inc.

Sherry Conner
P.O. Box 763
Helen, GA 30545
(Metro Atlanta)
(706) 348-6632
Toll Free:
(800) 377-6424
(706) 348-6632

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